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The Story of Customization in the United States Gift Industry


When it comes to the customized gift market, it is generally a trend of the U.S. The origins of this marketplace go all the way back to early American history. Throughout this time jewelers inscribed household initials or names on one-of-a-kind precious jewelry, bowls and silver trays.

Exactly what kinds of personalized products are customers purchasing? Nearly anything can be customized, so the options are numerous. Some examples are Coffee cup, Bowl, Head wear, smart phone jackets, carryalls and Photo Puzzles.

As the United States grew westward, saddle and weapon manufacturers would sometimes customize their wares, while wood artisans employed their skills to create distinctively embellished chests with family monikers or badges.

The early personalized products always were made to order. They were only readily available to travellers who could afford them. Back then, it was just a small portion of individuals who had the cash to spend for them. Very little altered up until the around 1959 when automation brought the “pre-made” customized gifts to middle class America.

Suddenly, all the regional corner shops had layouts featuring low-cost trinket, key chains and pencils featuring common names such as Maria, John, Craig, Angela, Pamela and Donald.

You can still find today numerous of these low budget gifts on sale these days, the personalized items industry has matured and advanced over the past forty five years. Probably the leading development that has moved the niche forward has been innovations in techniques.

Decreased costs for machinery means that it’s now possible to have customization tools in decentralized sites instead of one major processing plant. Furthermore, custom made gifts that once would take weeks to make can now be put together in a matter of days or even minutes.…